Case Study / Experiential

WhistlePig
Tasting Shack

Spruce Peak · Stowe, Vermont · WhistlePig Whiskey

A branded whiskey tasting room built into a tiny footprint at a mountain resort. I carried it from concept through fabrication: designed the space, modeled and rendered it to sell the idea and resolve the build, then personally renovated an existing tiny-house trailer into the finished shack.

Dusk rendering of the WhistlePig Tasting Shack with fire pit and guests at a snowy resort
Design Render · Twinmotion

The brief

WhistlePig wanted a permanent tasting experience at Spruce Peak that felt like the brand: rugged, warm, and a little irreverent, in a space barely larger than a garden shed. The challenge was fitting a working retail bar, a full wall of product, seating, and a memorable brand moment into a footprint you can walk across in four steps.

The answer was to treat it exactly like a tiny stage set. Every inch does double duty, sightlines are controlled from the door, and the whole room is built around one hero moment guests remember and photograph. And because it sits on a trailer, it was designed to travel: it could be hitched and taken on tour if WhistlePig ever chose to, though they never did.

Client
WhistlePig Whiskey
Location
Spruce Peak · Stowe, VT
Scope
Design · 3D · Fabrication
Base
Renovated tiny-house trailer
Tools
Vectorworks · Twinmotion
Status
Permanent · Seasonal
A Designed to be believed

Model it, light it, sell it

Before a board came off the trailer, the shack was built to scale in 3D and rendered to test the things that make or break a small space: how the light falls at dusk, how the reclaimed wood and blackened steel read together, and how a guest moves from the door to the bar. The renders did the persuading, and they became the build documents.

Interior rendering with guests being served at the bar
Interior Study · ServiceRN-01
Rendering of the back bar with the gold pig-head tap feature
Hero Wall StudyRN-02
Rendering looking toward the shack's paned front door with shelving on either side
Sightline · Door to BarRN-03
B Render vs. reality

What was drawn is what got built

Drag the handle. The render on the left was the pitch; the photo on the right is the finished shack in service. When the model is accurate, there are no surprises on install day.

Photograph of the finished Tasting Shack interior Rendering of the Tasting Shack interior Rendering Reality

Left: Twinmotion render · Right: finished install

Signature detail

The whiskey pours from the pig

The room is built around one gag guests can't resist: a gilded pig head mounted over the tasting sink, its snout plumbed as the spigot. Walk in, and a WhistlePig pour comes straight from the pig. It anchors the back wall, gives the brand its wink, and turns every tasting into a photo.

Render of the gold pig-head tap on the illuminated back wall
Photo of whiskey pouring from the gold pig-head spigot into a tasting glass
C Built by hand

From trailer to tasting room

Rather than build new, the shack started as an existing WhistlePig asset: a trailer that had done duty on the touring event circuit and was overdue for a redo. I gutted the whole thing to a blank slate and rebuilt from there, adding new windows, custom-built cabinets and counters, and the specific sinks required to meet food-safety code, along with framing and finishing the vaulted interior, cladding the walls in reclaimed wood and blackened steel, building the bar and the ladder-rail shelving, and installing the signage and lighting. Designing it and building it were the same job, which is exactly how the details stay honest.

Finished Tasting Shack exterior with WhistlePig Whiskey signage in the snow
Finished Exterior · WinterBD-01
Finished interior being stocked, polishing the gold pig tap
Install · StockingBD-02
D In the wild

Open through the seasons

The shack has become a fixture at the resort, photographed by guests across every season, from snow to summer gardens to fall color.

Tasting Shack in winter snow below the resort
Winter
Tasting Shack in summer surrounded by flower gardens
Summer
Tasting Shack among birch trees in fall
Autumn
WhistlePig 15 year bottle on the bar inside the shack
The Product